Welcome to São Paulo, Brazil’s largest and most cosmopolitan city, where creativity, gastronomy and cultural diversity shape a dynamic urban landscape. A global business hub with a strong artistic identity, São Paulo offers a vibrant mix of historic landmarks, cutting-edge architecture and an ever-evolving cultural scene.

To experience the authentic side of the city, we recommend:

Paulista Avenue
Wide pavements, museums, cafés and frequent street events create a lively urban atmosphere, particularly on Sundays when the avenue is closed to traffic.

São Paulo Museum of Art (MASP)
Famous for its striking suspended structure, MASP houses one of the most important art collections in Latin America, with a glass-and-concrete design and temporary exhibitions.

São Paulo Municipal Market
A feast for the senses! Visitors can sample tropical fruits, regional cheeses, spices, the famous mortadella sandwich and traditional pastel de bacalhau.

São Paulo Municipal Theatre
Inspired by European opera houses, it hosts classical music, dance, and theatre performances, offering visitors a glimpse into the city’s cultural heritage.

Metropolitan Cathedral (Sé Cathedral)
Located on Praça da Sé, this neo-Gothic cathedral impresses with its towering columns, stained glass, and grand dome, marking the city’s central point.

Pinacoteca de São Paulo
Housed in a beautifully restored 19th-century building, the Pinacoteca showcases a significant collection of Brazilian art through elegant galleries and a peaceful sculpture garden.

Football Museum
Located in Pacaembu Stadium, the Football Museum tells Brazil’s sporting story through interactive displays, combining history, emotion and multimedia.

Ibirapuera Park
A vast green space in the heart of the city, Ibirapuera Park offers lakes, museums, cycling paths and modernist architecture by Oscar Niemeyer.

Mirante do Santander
Located in one of the city’s historic skyscrapers, this observation deck offers incredible panoramic views over São Paulo.

Beco do Batman
A colourful open-air gallery in Vila Madalena, filled with ever-changing street art. Its murals, cafés and creative atmosphere make it a lively destination for photography and urban culture.

Vila Madalena
A bohemian district known for its artistic energy, independent shops and vibrant nightlife. Restaurants and bars with live samba performances create a warm and relaxed atmosphere that defines the neighbourhood.